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In The Media



Learn how a song can popularize music production techniques and technologies with this article about Cher’s Believe helped make the Auto-Tune Effect mainstream.

“This isn’t a joke: What do Cher and ExxonMobil have in common? The answer is mathematician Dr. Andy Hildebrand, the inventor of Auto-Tune. Cher‘s iconic “Believe,” which popularized the warbly, “robotic” sound long before Kanye West did, turns 20, so we’re taking a look back at the technology that’s helped — or hindered — pop music ever since…”

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Entertainment Weekly

Entertainment Weekly

Backstage access to Hollywood

Entertainment Weekly is the first to tell you about the best and worst movies, what new TV shows to watch and avoid, the biggest new music artists and flops, our pick of bestseller books and must reads you haven’t heard about.

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