Learn how a song can popularize music production techniques and technologies with this article about Cher’s Believe helped make the Auto-Tune Effect mainstream.

“This isn’t a joke: What do Cher and ExxonMobil have in common? The answer is mathematician Dr. Andy Hildebrand, the inventor of Auto-Tune. Cher‘s iconic “Believe,” which popularized the warbly, “robotic” sound long before Kanye West did, turns 20, so we’re taking a look back at the technology that’s helped — or hindered — pop music ever since…”

Read the full article on EW.com >

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